The food truck business is the choice of most entrepreneurs today. This method is one of the interesting innovations to sell other than selling carts. Currently, it is booming selling by using this truck. Besides being practical it can move places of sale. With this concept, it is quite interesting. So that quite a lot of fans because of its uniqueness.

The phenomenon of restaurant walking aka food trucks lately is indeed being widely discussed. Especially among young people millennial. The trend of peddling various kinds of culinary in this car began to be loved by the public since 2013. Especially in the regions of big cities in Indonesia. But over time business with the concept of a walking restaurant has recently begun to mushroom in the corners of the city.

Following the development of big cities in the world. It turns out that food truck business opportunities in Indonesia are no less promising. The reason is, almost every day in the corner of the city crowd. Already lined up cars that open stalls food trucks various food and beverage menus.

By using a traveling car, you do not need to pay to rent a place. So it is not surprising that at this time many culinary businesses choose this strategy, to run their business.

Food Truck Business Analysis

  • Business Info

Most food truck businesses do not only juggle their cars. As business stalls but also as kitchens to process the menus that are served. Food trucks generally sell fast food, snacks, and various types of beverage businesses.

Suppose the business that you run is culinary. What you need to do before running it is to modify the car that you will use for culinary business. Then you need to prepare all the equipment related to food and drinks. From spoons to tables and chairs that are easily folded or easily put in your car. Try to choose equipment that is practical to carry. So that your car is enough to accommodate all the needs needed by the business.

  • Target Market

It could be said that culinary businesses like food trucks are popular with everyone. Because everyone needs food. You can also determine your customers according to the whereabouts of your car. For example, in the campus environment, schools, centers such as markets, and entertainment venues.

So you can reach consumers from various walks of life. Another reason that makes this food truck business idea an interesting business idea to try. Is that with the ball pick-up system it will be certain that the target market is wider. And more because customers come from various places.

Business benefits There are various advantages to choosing a food or beverage business with this food truck. If you don’t want to rent a place to run your business. Then a business with a mobile car can be used as an alternative choice. Delicious again, the place you want you can specify as you wish.

In other words, for example, if your sales in place A are not so in demand. Then you can move your food truck stall to the destination to place B which is more crowded. And so on.

  • Business Constraints

The obstacle in running this business is whether or not the type of culinary you sell to customers. So try to make a delicious and interesting food menu. And in accordance with the concept that you carry on a food truck.

Other obstacles besides the problem, if the rainy season comes, it slightly hinders work. Because if the car is opened, then water will enter. And consumers are also uncomfortable when eating outdoors in the rain.

  • Marketing Strategy

Modify your car as attractive as possible, so consumers are interested in visiting your business. In addition, also install tires around the car. So that people who accidentally pass by the location know the existence of your business.

Also, offer a unique menu at an affordable price. You can mimic the concept of food trucks abroad which began to introduce the drive-thru concept. So vehicles that pass through your food truck. Can order food without having to wait long.

  • The Key to Success

While the key to the success of this business lies in the comfort, cleanliness, and taste of your cuisine. Pay attention to the appearance of your car. So consumers feel comfortable when eating at your place. Also, provide a few folding tables and chairs as a place for consumers to enjoy your snacks.

Second, keep food, equipment, and the environment around the business location clean. Choose an environment that is far from trash or sewers. To maintain the taste of the cuisine, select a chef who is truly qualified. If necessary to use a strict selection when recruiting employees.

The Strategy of Running a Food Truck Business

To load your food truck business looks more attractive compared to competitors. So what you have to do is to provide a unique strategy of course.

  • Modification of Food Trucks

Modify your food truck to be more interesting and unique. This aims to make your truck easy to remember and stand out from the rest. Making food trucks more attractive is also intended as a promotional media.

  • Attractive Menu

Provide a unique and certainly interesting food menu. An interesting new food menu will certainly make many customers curious. For that, try food service that has not been much occupied.

  • Interesting Concepts

The concept is also interesting. Furthermore, the present attractive packaging to support the appearance and also as a way of promotion. Create food or beverage packaging that you offer to make it look more attractive. And in accordance with the concept of the food truck, you are carrying. To help improve the packaging of food or drinks in We help design the concept according to your wishes.

  • Active on Social Media

Being active on social media is one way to update information about your business. Businesses with the concept of food trucks will certainly move from place to place. So try to always be active on social media. So that customers do not miss the information where you hang out. The menus that are served and promos that are in effect.

  • Positive Reviews

Positive online reviews are urgently needed for culinary entrepreneurs. This is one thing that needs to be considered because the public is now more confident with the reviews. Or testimonials about funding a business. So try to provide the best service to maintain the image of your business.

  • Promos and Discounts

Hold promos and discounts. Being a moment that is highly anticipated by the public if there is a promo discount. So to attract customers there’s nothing wrong. If you hold a discount or promo on a certain day.

  • Creativity and Innovation

Continue to be creative and play with innovation. Never stop to keep learning and innovating to make the appearance. And a presentation of menus more attractive so that customers are not bored.

  • Food Samples

Finally provide food samples in your food truck. To make customers trust the taste of the food you offer, there is no harm in providing food samples.

That’s enough of the description of the strategy of running this food truck business. Hopefully, it can help provide information that you can make a reference.